IWB Group

Brands built
with purpose.

A family-run, multifaceted company operating two divisions across apparel, health, and lifestyle brands.

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Our Portfolio

Our Brands

Two divisions. One family. Built to last.

IWB Group

I-Wear Brands

Sexy Basics

Women's basics crafted for comfort and everyday value.

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I-Wear Brands

American Heaven

Premium performance apparel built for the everyday athlete.

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I-Wear Brands

Project Better Place

Eco-conscious apparel designed with the planet in mind.

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I-Wear Brands

Andrew Scott

Family-oriented value apparel for every generation.

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I-Wear Brands

Lion and Ram

Timeless Italian-inspired fine jewelry.

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I-Wear Brands

Little Jill n Jack

Infant and toddler basics — soft, simple, and sweet.

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Better Place Brands

CALBA

High-end canine grooming products for pampered pets.

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Better Place Brands

jonahfresh

Premium organic and natural oral care.

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Better Place Brands

Better Place Supplements

Premium dietary supplements for easy, everyday nutrition.

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Better Place Brands

Best Brand Basics

General value discount apparel and clothing essentials.

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Who We Are

Family-run.
Brand-obsessed.

IWB Group operates two distinct divisions — I-Wear Brands and Better Place Brands — each built around a shared belief: that great products should be accessible, purposeful, and built to last.

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