Our Story

Built by family.
Driven by brands.

IWB Group is a family-run, multifaceted company operating two main divisions — I-Wear Brands and Better Place Brands — with a shared belief that great products should be accessible, purposeful, and built to last.

Division 01

I-Wear Brands

An apparel-focused division spanning women's basics, performance wear, eco-conscious clothing, family value apparel, fine jewelry, and children's essentials.

  • Sexy BasicsWomen's basics — comfort and value.
  • American HeavenPremium performance apparel.
  • Project Better PlaceEco-conscious apparel.
  • Andrew ScottFamily-oriented value apparel.
  • Lion and RamTimeless Italian classic fine jewelry.
  • Little Jill n JackInfant and toddler basics.

Division 02

Better Place Brands

A wellness and lifestyle division encompassing premium oral care, dietary supplements, high-end pet grooming, and general value apparel.

  • CALBAHigh-end canine grooming products.
  • jonahfreshPremium organic and natural oral care.
  • Better Place OrganicsPremium dietary supplement products.
  • Better Place SupplementsEasy nutrition intake supplements.
  • Best Brand BasicsGeneral value discount apparel.

What We Stand For

Our principles.

01

Family First

Every decision is made with the care and accountability of a family-owned business. We build for the long term.

02

Accessible Quality

We believe great products shouldn't be a luxury. Our brands span every price point — but never compromise on quality.

03

Purposeful Growth

Each brand in our portfolio exists because it fills a real gap — with purpose, care, and a clear reason to exist.